In today's competitive
tourism market, video is not an option but a must. With this in mind, the City
of Athens Department of Tourism has teamed up with Phillips Productions of
Dallas, Texas to produce the City's first tourism video to attract visitors to
the City of Athens.
The City of Athens
Department of Tourism has been working closely with the staff at Phillips
Productions to produce a high quality video that brings to life the experience
and ideas of what visitors can see and do here. "Athens has so much to
offer visitors and our goal was to produce a video that speaks directly to the
visitor and that captures the natural beauty that is Athens,” said Sherri
Skeeters, tourism coordinator for the City of Athens Department of Tourism.
Michael Grant, director
of marketing and strategic planning of Phillips Productions said, "Our
company has a rich tradition in the art of storytelling. We used this powerful
resource to produce a unique approach to the Athens video. We believe the
storytelling technique is an authentic experience that viewers will enjoy while
seeing all the things that make Athens a special place to visit."
The video captures
stunning imagery and the charm of Athens from its nature trails and gardens to
historic sites and outdoor adventures, and offers an invitation to viewers to
get away for a while, relax and enjoy some new and exciting scenery.
The new video is
available on the City of Athens Department of Tourism’s website at www.AthensTX.org and will be used to further
promote Athens as a visitor destination through Texas tourism websites,
including online advertising and promotions for the Department of Tourism.
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